AUB – Plant a Tree (or a thousand).
The uni are doing something pretty amazing; planting a tree for every student who has joined this year.
That’s a feat- a great one, in my opinion. And I also had the honour of designing the promotional banner. (It’s to be changed a little, adding sponsorship and all the etc), but I’m rather happy with the outcome; the idea was only meant to communicate that each student has a tree (or ‘is’ a tree), but another idea grew from that.
My flatmate, Tikka, as she shall now be known, convinced me to shrink down the size of the first root, and suddenly the image was saying something else entirely. She’d immediately seen the image as something else. I quite liked that, and I love it with the smaller root.
What do you think it represents?